Marketing Lead at Hyphen Connect Limited

A reputable education company in Hong Kong is seeking a Marketing Lead to spearhead their marketing initiatives. The Marketing Lead will be responsible for the development and execution of comprehensive end-to-end marketing strategies, targeting students, parents, and institutional clients.

The role requires strong expertise in digital marketing, branding, and lead generation, specifically within the education sector. The ideal candidate will be analytical, creative, and possess excellent project management skills. They will also have experience in managing external agencies.

This is an exciting opportunity to join a dynamic company and make a significant impact on its growth and success.

Responsibilities include:

• Developing and implementing integrated marketing strategies.
• Managing digital marketing campaigns, including SEO, social media, email marketing, and paid ads.
• Creating compelling content to enhance brand visibility.
• Analyzing market trends and competitor strategies.
• Tracking and optimizing campaign performance using analytics tools.
• Collaborating with sales and consulting teams.
• Managing external agencies.

Requirements:

• 5+ years of marketing experience, preferably in education, edtech, or SME environments.
• Strong expertise in digital marketing (SEO, SEM, social media, content marketing).
• Experience in lead generation and conversion optimization for education services.
• Creative thinker with strong analytical and project management skills.
• Fluent in English (written & spoken); Mandarin is a plus.
• Bachelor’s degree in Marketing, Business, or related fields.