Senior Product Manager (Loyalty)

Job Description

A cryptocurrency exchange is seeking a Senior Product Manager to lead the development and enhancement of its loyalty and rewards programs. The Senior Product Manager will collaborate with cross-functional teams, including engineering, design, analytics, and marketing, to guide loyalty and rewards products from concept to launch. They will analyze user feedback and market trends to optimize features and identify growth opportunities, ensuring alignment with business objectives. The candidate should possess a data-driven mindset, strong communication skills, and a passion for innovating customer experiences in the digital finance space.

In this role, the Senior Product Manager involves:

• Collaborating with engineering, design, analytics, and marketing teams to oversee the product lifecycle from concept to launch.
• Collecting user feedback and analyze performance to drive feature enhancements and new development.
• Staying informed on market trends and competitors to keep loyalty programs innovative and valuable.
• Optimizing existing loyalty features while spotting opportunities for growth and improvement.
• Developing and steer the strategic roadmap for loyalty and rewards, aligned with business goals.

Requirements:

• 6+ years of product management experience, ideally in loyalty, rewards, or engagement.
• A data-driven mindset to track KPIs and objectives effectively.
• Strong communication skills and ability to work with diverse, cross-functional teams.
• Proven ability to balance customer needs with business goals in a fast-paced setting.
• Experienced in Fintech/ Payment companies is highly preferred.
• Passion for innovating loyalty in digital finance.
• A proactive, solution-focused approach to enhancing customer experience.