Senior Events & Conferences Marketing Manager, Fortune Live Media

Job Description

Fortune Media is seeking a Senior Events & Conferences Marketing Manager to lead audience recruitment for its live events and conferences. This role involves developing and executing marketing strategies to engage top executives, drive attendance, and optimize revenue.

The role involves:

• Developing and executing multi-channel marketing plans.
• Managing CRM and registration systems (e.g., Salesforce, CVENT).
• Overseeing email marketing campaigns.
• Leading paid digital marketing initiatives.
• Analyzing campaign performance and optimizing ROI.
• Driving audience engagement and retention.
• Managing and optimizing MarTech stacks.
• Collaborating with internal teams on social media and newsletters.
• Managing budgets and supervising marketing staff.

The ideal candidate should have:

• 5+ years of experience in direct email marketing and audience acquisition.
• Expertise in CRM systems (Salesforce), event management platforms (CVENT), and email marketing tools (Salesforce Marketing Cloud).
• Strong proficiency in Excel (VLOOKUP, pivot tables).
• Hands-on experience in digital marketing across social media platforms.
• Strong analytical and communication skills.

Fortune Media offers:

• Opportunity to drive audience engagement and retention.
• Collaborate with internal teams on social media, newsletters.