Senior Product Marketing Manager

Job Description

OneSignal, a leading omnichannel customer engagement solution, is seeking a Senior Product Marketing Manager. This role involves driving product launches and shaping the product marketing strategy for both self-serve and direct sales business. The Product Marketing Manager will collaborate closely with product managers, engineering, and design teams on product strategy, and partner with marketing, sales, and customer success teams to introduce new products and use cases to the market.Responsibilities:

• Drive the go-to-market strategy and narrative for the product portfolio.
• Own and contribute to product and feature launches and cross-functional rollout.
• Articulate the product’s value, benefits, and use cases to a global audience.
• Create compelling messaging, positioning, and enablement materials.
• Enable and educate Sales on product positioning and customer pain points.
• Collaborate with PMs, Design, Engineering, Marketing, and Sales.
• Interact directly with customers through various channels.
• Analyze market and customer insights to inform the product roadmap.
• Improve onboarding, retention, activations, and upsell strategies.
• Analyze the competitive landscape and industry trends.
• Evolve OneSignal's product positioning to gain market share.

Requirements:

• 4+ years of product marketing experience, preferably in a B2B SaaS or developer-tool company.
• A passion for understanding customer needs.
• Excellent written, verbal, and visual communication skills.
• A Get Stuff Done attitude.
• Highly collaborative with a deep sense of ownership and accountability.
• Experience managing cross-functional projects.
• Preference for experience with Product Led Growth company, global customer base, and a freemium model.

OneSignal Offers:

• Remote work opportunity within the United States.
• Competitive equity program.
• Comprehensive and inclusive benefits.