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Oportun is seeking a Lifecycle Marketing Manager to enhance member experience and drive growth. The role involves managing multi-channel engagement across email, push, SMS, and in-app messaging for Oportun’s mobile app.Responsibilities include:
- Optimizing lifecycle marketing campaigns.
- Refining automated workflows for onboarding, activation, and engagement.
- Ensuring platform stability across tools like Iterable, Twilio, and Branch.
- Analyzing performance metrics and tying results to business outcomes.
- Developing and implementing a testing strategy.
- Collaborating with cross-functional teams.
- Maintaining compliance with legal and data privacy best practices.
- Staying ahead of industry trends.
- 5+ years of experience in lifecycle, CRM, or retention marketing.
- Hands-on experience with Iterable or similar marketing automation platforms.
- Strong knowledge of push, in-app messaging, SMS, and email best practices.
- Strong technical proficiency (HTML, CSS, JSON, SQL and dynamic scripting languages like AMPscript or Handlebar logic).
- Proven ability to build & optimize lifecycle programs through automation, segmentation, and personalization.
- Excellent project management skills.
- A diverse, equitable, and inclusive culture.
- Opportunity to work with cutting-edge technology and AI-driven capabilities.
- A supportive, intellectual, and fun culture.
Oportun
Oportun is a mission-driven fintech company focused on providing financial services to its members. Certified as a Community Development Financial Institution (CDFI), Oportun offers intelligent borrowing, savings, and budgeting tools. The company provides responsible and affordable credit, aiming to help members build a better financial future. Oportun leverages innovative technology solutions to create user-friendly platforms.