Director, Growth at Ada

Ada is seeking a Director of Growth to lead the strategy and execution of the demand generation engine to drive qualified pipeline across both digital and offline channels. Reporting to the VP of Marketing, the Director will lead a high-performing team responsible for multi-channel campaign execution, event-led growth, marketing operations, and the underlying systems that power them.

The Director will oversee a significant paid media budget, own the marketing technology stack, and collaborate closely with Revenue Operations, Sales, Product Marketing, and Content to drive impact across the funnel.

What this role involves:

• Lead the development and execution of Ada’s lead acquisition strategy across paid digital channels, SEO/organic growth, and field marketing/event programs.
• Allocate and optimize a multimillion-dollar budget across campaigns that align with Ada’s business priorities, ICP, and sales targets.
• Own offline pipeline creation strategy through sponsored and hosted events.
• Define event success metrics and drive post-event lead capture, nurturing, and conversion programs.
• Oversee the marketing tech stack, ensuring integrations and data hygiene across platforms.
• Build and iterate on lead scoring models, routing logic, and attribution models.
• Analyze campaign performance and pipeline impact through real-time dashboards, cohort tracking, and attribution reports.
• Drive continuous improvement in traffic-to-lead conversion rates.
• Hire, coach, and develop a team of growth marketers and marketing operations professionals.
• Partner closely with Sales, Revenue Operations, and Product Marketing.

Requirements include:

• 8–10 years of experience in demand generation or growth marketing roles.
• Proven success in scaling pipeline for high-growth B2B SaaS companies.
• Demonstrated ownership of $5M+ in external marketing spend across paid search, display, social, and event sponsorships.
• Deep expertise in CRM and marketing automation platforms (Salesforce, HubSpot).
• Strong analytical skills with experience managing and optimizing multi-touch attribution models and reporting tools.
• Experience in SEO/SEM, website conversion optimization, and retargeting strategies.
• Strong leadership and communication skills.
• Bachelor’s degree in marketing, data science, economics, or a related field.
• Salesforce administrator certifications (SCA, SCAA) are a plus.

What Ada Offers:

• Unlimited Vacation
• Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
• Wellness Account
• Employee & Family Assistance Plan
• Flexible Work Schedule
• Remote-First, In-Person Friendly
• Learning & Development Budget
• Work from Home Budget