User Acquisition Manager at Socialpoint

Socialpoint, a mobile game studio within Zynga & Take-Two Interactive, is seeking a User Acquisition Manager in Barcelona. The User Acquisition Manager will manage large-scale mobile advertising campaigns, optimize creatives, and manage budget allocation and ROI. The role involves a high level of responsibility for managing monthly budgets to acquire new players. The person will have the opportunity to interact with other UA managers across categories.

Role Involves:

• Leading user acquisition strategy and performance-based media buying on SDK ad networks, social and programmatic platforms
• Working closely with product teams, senior stakeholders, and network account managers
• Conducting thorough analysis and cooperate with in-house design team on new concepts
• Assisting in forecasting and management of a multimillion-dollar budget
• Leading inter departmental projects to deliver innovative solutions and business performance improvements
• Identifying and developing new partner and platform opportunities to drive increased performance over time
• Performing analysis to spot opportunities and trend changes for the UA activities
• Staying ahead of industry best practices and competitor trends
• Representing Social Point at international conferences and events

Requirements:

• 4+ years of managing ad network campaigns
• 3+ years in mobile user acquisition and KPI driven analysis
• Experience launching new games/ apps and maintain multiple live products at scale
• Deep understanding of 3rd party tools including MMPs, market research platforms and ad networks
• Experience and knowledge of mobile and ad tech; from a gaming developer, or agency perspective
• Expert with excel functions (v-lookup and pivot tables)
• Extremely organized and high level of attention to detail
• Analytical and metric driven

What Socialpoint Offers:

• Hybrid working model
• Relocation support to Barcelona
• 25 days of annual leave, plus 5 days during Christmas
• Full Catering for Breakfast and lunch at the office
• Private medical insurance for you and your family
• Latest iOS or Android device upon joining
• Free language lessons in English and Spanish
• Spotify Premium
• Social events and parties
• Personal development budget
• Gym Facilities
• New Office with barista and breakfast options
• Onsite Physiotherapist
• Onsite Hairdressers