Associate Director, Brand Economics at Interbrand

Interbrand is seeking an Associate Director, Brand Economics to join their team in London. This role involves driving change within client organizations by utilizing Interbrand's proprietary tools and processes to evaluate brands and develop roadmaps for change. The Associate Director will lead projects involving quantitative analysis, market research, and the creation of brand-building programs.Responsibilities include:

• Understanding business strategies and models.
• Generating insights from brand evaluation.
• Shaping market research programs.
• Developing compelling business cases.
• Presenting to clients, building relationships, and earning trust.
• Articulating thinking clearly.
• Designing and delivering presentations and workshops.
• Contributing to brand valuation tool development.
• Mentoring junior team members.
• Contributing to knowledge sharing.
• Supporting new business pitches.

Requirements:

• Passion for brands and applying quantitative research.
• Strong strategic thinking and attention to detail.
• Ability to manage projects under constraints.
• Strong team player.

Interbrand offers:

• Opportunity to work with iconic brands.
• Role in a global team of diverse thinkers.
• A culture that encourages experimentation and speaking out.